Albie, the 67-year-old hardware salesman, is a genius!
Updated: Aug 30
My wife bought a heavy mirror recently and asked me to hang it in the guest bedroom. "In the center of that space there please!" I don't know about you - but hanging a heavy mirror on a gib-lined wall bothers me a bit - so off to the megastore I go.
Albie, in the hardware aisle, is very helpful. "How heavy is the mirror? You will need one of these to put into the wall first. What will you use to tap it in? A heavy hammer? No you better use one of these - less chance of damaging the wall. What is it strung on? Nylon line? You better get some picture wire just to be sure! Have you got pads to stop it marking the wall? Here is a pack of 6". And so on...
I went to the store to get one item worth a few bucks and left with 5 or 6 having spent $35.
Whether he knew it or not, Albie was using the PRISE sales method, a method all smart businesses use to increase their average revenue on every sale.
I went in not knowing too much about what I was doing - and left with everything I needed to get the job done right, first time. And I thoroughly enjoyed the experience, thanks to Albie.
So here is my question for you:
Do you use a similar method in your business to boost sales revenue and profits?
And if not, why not?
This is one of the easiest and most effective tools for any business to make greater profits. And if you are planning to sell your business in the next 5-10 years you need to start this now. The compound effect of the PRISE method means you will have a super-profitable business to sell when the time comes, but only if you start now.
And remember Baby-Boomers, to have any chance of selling your business, it has to stand out from the crowd when there are so few buyers.
Using a PRISE sales method is just one of the many things we teach our members at The Profit Club. If you want to know more, or want to try a Profit Club meeting for free, in Napier, Hastings or CHB, just get in touch on our Contact page. We are here to help.
𝗥𝗼𝗴𝗲𝗿 𝗮𝗻𝗱 𝗗𝗮𝘃𝗶𝗱