Are you on a mission?
Many people ask us what the difference is between a Mission Statement and a Vision Statement. And they also ask – ‘do I really need them?’ Our answer to the second question is a simple ‘yes’. Mission Statements and Vision Statements provide direction to a business and a guide to the owners thinking. We see a lot of owners looking here, there, and everywhere to grow a business without giving consideration to where they actually want to go or thinking about the core competency