Did you go to the recent trade show?
We did. We always like to go see how people display their businesses and run their trade sites. And there is always a vast difference in techniques, from a friendly engaging sales style to the more passive “I’m here if you need me” approach. Everybody pays good dollars to be there, yet some sit in their stand looking at their phones, waiting for the passers-by to come to them. The point to remember in this situation is that this is more of a ‘show’ and less of a ‘hard sell’.