Growing Hawke's Bay Businesses and their People

We coach, mentor and teach our region’s business owners, focusing on their real issues, in real time, to set them on the 

path to greater prosperity.



The Hawke’s Bay Profit Club is a group of like-minded business owners who meet fortnightly to share their ideas and challenges with the purpose of helping each other succeed.


Club members are eligible for significant discounts on 1-1 coaching services. This special offer is only available to full members.

Who we are...

The Profit Club helps business owners build on their general business knowledge in key areas such as sales, productivity, marketing, team building, staff, advertising, financials and time management.

We provide them with fresh ideas, tricks of the trade, tactics and effective strategies that have been 

tried and tested all over the world and that we know will work in any business.

Your hosts/coaches, and joint owners of The Hawke’s Bay Profit Club, are Roger Smith and David Trim. 


With more than 50 years of experience between them, Roger and David both know that running a business can be a lonely job. They also know that at times it can feel like you’re juggling carving knives while dancing on a rubber ball. One slip could be disaster! 


That’s why the Hawke’s Bay Profit Club was born. As business owners themselves, they wanted to create something that offered genuine, affordable help to business owners in Hawke’s Bay.


Latest Posts

Posts are coming soon
Stay tuned...


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Duncan Brown: Owner Duncan Brown Photography

After every meeting I feel inspired and empowered to try out new ideas and to do business more effectively. In most sessions I would have had a light-bulb moment concerning not only about the way I run my business, but also about myself, and I can immediately put it into action. It’s a Club, not a lecture. It’s an environment which is both encouraging and challenging, in which we problem-solve, we hold each other accountable, and we celebrate wins.

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Rakelle Ru Bay: Owner Lumsden Kindergarten

I get so much success! I feel that I since I started at The Profit Club it has been an amazing journey for me. That has been the biggest thing for me - I can see my growth and I am learning lot of new tricks of the trade - so that I can better myself as a business owner. I love all the strategies and tips every week that I get. And people have noticed – and this is a big thing for me –how much more in control I am of my situation, and they have commented on things that I am doing!

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Ray Burr: Owner Qlabs

We learn how our businesses really functions, but it is a bit more than that. We take the learnings form the Club and we look at how we can increase our own business worth. But the main thing is The Profit Club keeps you accountable to yourself and to your business.